Social Media Law and Marketing book + ebook

Social Media Law and Marketing book + ebook

By Geoffry Holland, Kathryn Crossley, Wenee Yap

Book+eBook

$101.00* RRP

Date: 15/11/2013

Code: 41507403

Thomson Reuters, AUSTRALIA

Available Formats

Format Title Date Code Price
Book Social Media Law and Marketing 08/11/2013 9780455231860 $78.00 Add to cart
Book+eBook Social Media Law and Marketing book + ebook 15/11/2013 41507403 $101.00 Add to cart
eBook - ProView Social Media Law and Marketing ebook 25/10/2013 9780455232232 $78.00 Add to cart

Description

We live in the age of social media. For many businesses, platforms like Facebook and Twitter have strengthened customer loyalty and opened the door to lucrative new markets. But as the first social media law cases come before the courts, we’re confronted by uncomfortable questions about what we can and cannot do in this brave new social world.

This is Australia’s first publication dedicated to social media law and marketing. It’s a fuss-free, practical guide for businesses seeking to successfully establish an effective social media marketing strategy and avoid common legal pitfalls.

Included in this book:

  • How to grow a loyal social media following. including lots of practical examples of what has worked – and what hasn’t
  • Key legal issues you’re likely to encounter in social media, including defamation, IP infringement, terms of service issues, competition regulations, and privacy
  • Damage Control 101: learn how to deftly avert or manage PR disasters on social media
  • How to develop and implement a social media policy for your organisation

This is the only book you’ll need to navigate the social media legal and marketing maze.

Table of Contents

1. Introduction

2. Getting Started: Choosing a Social Network and Putting Systems in Place

3. Developing a Social Media Policy

4. Building a Following: Think strategic, be unorthodox

5. Damage Control 101

6. Legal Pitfalls in Social Media

7. Monitoring, Managing and Measuring Results

8. The Changing Social Media Landscape, and Future-Proofing your Social Media Investment

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